The Greatest Social Media Adventure in the World » social coliniazation http://thegreatestsocialmediaadventure.com An Active, Compelling, Authentic World Wide Conversation, created specifically for Cunard Fri, 20 Nov 2009 20:30:46 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Jeremiah Owyang: How Intercontinental Hotel Group Increased it’s Conversion Rate http://thegreatestsocialmediaadventure.com/2009/10/04/increased-conversion-rates/ http://thegreatestsocialmediaadventure.com/2009/10/04/increased-conversion-rates/#comments Mon, 05 Oct 2009 01:37:06 +0000 admin http://thegreatestsocialmediaadventure.com/?p=37

Marketing Voices: Three Recommendations for Marketing Leaders (11min) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

In the podcast linked to above, Altimeter Group’s Jeremia Owyang discusses how Intercontintal Hotel group created a community that let their top customers upload their own photos of their trips to the company’s resorts.  As a result, these photos increased revenue to the site, because viewers thought hey! if these people, who are not professional photographers taking stock photos, can take these pictures, so can I!


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